Southwind Floors

Southwind Floors, based in Dalton, Georgia, is a respected American flooring brand recognized for its quality craftsmanship and focus on customer satisfaction. Originally founded as Cherokee Carpets in 1994 and rebranded as Southwind Carpets in 1997, the company broadened its scope in 2015 to include hard surface flooring. Now part of F9 Brands, Southwind remains privately owned and offers a comprehensive range of products including residential and commercial carpet, carpet tiles, engineered hardwood, SPC, WPC, flexible LVT/LVP, and waterproof laminate flooring.

Driven by what they call “The Southwind Way,” the company places a strong emphasis on dependable service, honest pricing, and support for retailers. Their product development focuses on durability, waterproof performance, and style—catering to the practical and aesthetic demands of today’s consumers. With a reputation built on innovation and integrity,