For high style and durability, the West Coast trend making its way across the country is frieze and shag carpet.

Frieze is an updated version of shag and is used both as wall-to-wall carpet and area rugs.

Shag and frieze carpet is similar to a texture carpet in that footprints and vacuum sweeper marks are disguised. The textured appearance is acquired by a high twist level on the plied yarns. This high twist level causes the tuft to twist back upon itself providing a kinked appearance. Higher twist levels provide enhanced performance characteristics, when compared to lower twist products with the same construction attributes.

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